Targeting behaviors

 

While psychographic targets are based on how people think and feel, behavioral targeting is based on what they do. Behavioral targeting looks at things like purchase, usage and loyalty. It makes use of observed information from websites, social media, as well as observed purchase and usage behavior in other settings Behavioral targeting gives you a great starting point for building user engagement and loyalty.

 

https://www.lotame.com/what-is-behavioral-targeting/

 

Visit/Purchase/Viewing data

 

How do you get this information?

 

One way is looking at site data. If you have an account on Amazon.com, you’re familiar with the way they provide suggestions to encourage your next purchase. This is based on your previous purchases (as well as items you’ve viewed) on their site. 

 

You can get information regarding your own site using tools like Google Analytics and Alexa Audience Overlap tool.

 

(Display analytics dashboard)

 

Google Analytics can tell you what perspective customers do once they get to your site. It will show you what they look at, how long they stay and whether they convert.

 

(display Alexa info)

 

Alexa Audience Overlap can tell you what other sites your potential customers visit. This gives you insight into who they are as a target group and also clues as to where to find them.

 

https://blog.alexa.com/targeting-in-marketing/

 

Social Media information

 

Monitoring social media is also an excellent way to get behavioral data. (social media aggregator)

 

https://www.juicer.io/social-media-aggregator

 

Information from store etc

You can also observe behavior at physical locations.